Dublin, September 5th , 2011 – Populis today announced the appointment of Luigi Vassallo as its new Vice-President of Innovation and Product Development. Bringing a wealth of experience in driving cutting edge technology developments to Europe’s leading multilingual online publishing group, Luigi’s appointment provides Populis with a significant boost to its research and development team.

Reporting to Giovanni Fantasia, Managing Director and Group COO, Luigi will be responsible for Technology and Product Development coordinating all strategic innovation projects and cross-functional teams across the Populis offices in Dublin, Rome and Milan. With a focus on enhancing the group’s content production strategies and business tools, his experience will bolster Populis’s management team and further assist with its strong organic growth.

With social media dramatically changing the distribution and consumption of online content, his role will also include driving the group’s social strategy, enhancing the opportunities presented by the social web. Product innovations will also increase, with fast tracked development for video and mobile platforms, a key growth area for all of the group’s brands including Excite Europe, Better Deals, Blogo and Nanopublishing.

Commenting on the new appointment, Salvatore Esposito, Co Founder and CEO of Populis, said: ‘Populis is a technology-driven online media company and our constant investment in the latest web technology for media production has helped us to become the leading online publisher for vertical markets in Europe. Luigi Vassallo‚Äôs appointment represents a strategic decision to build on this position and to further our growth by harnessing the huge potential offered by video, mobile and social applications.’

With over 20 years experience in the IT and Telecommunications sector, Luigi has extensive expertise in the development of web products, multimedia and ADV applications. As Chief Technical Officer for Matrix, the Telecom Italia web and advertising company, Luigi was directing a team of 200 IT and technology specialists.

Luigi has been lecturer in Computer Science at La Sapienza University in Rome since 2003. He graduated Cum Laude in Computer Science from Salerno University and holds a Masters in Telecommunications from the Telecom Management School in Italy.

‘The success of Populis is based on our team‚Äôs expertise and knowledge and we are constantly looking for passionate individuals to help us continue our growth in the competitive online publishing world’, concluded Salvatore Esposito. More information on current employment opportunities can be found on our website: www.populis.com/about/careers

About Populis

Populis is one of Europe’s fastest growing digital media companies (GP Bullhound Media Momentum 2010 and 2011) and European leader in the production of multilingual vertical content. Created in 2004 the Group crowdsources, distributes and monetizes over 35,000 items of compelling content in 8 languages per month for a vibrant network of 550 fully owned and operated websites including Excite Europe, Better Deals and Nanopublishing. The media properties generate over 26.1 million unique monthly users (Source: Comscore January 2011).

Populis is a pan-European company with a team of over 150 working across offices in Ireland and Italy, active in the UK, Germany, Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and Brazil.www.populis.com